A logo is born for Cantù Arena S.p.A. Thanks to the collaboration with the agency Foolbite, which has been in the world of sports for years with an important partnership with Lega Basket, a new iconic symbol is born and it will accompany the company on the journey of to the realization of Cantù Arena.
Exploring the most identifying shapes and themes of the structure, the logo recalls the shape of the central plant of the Arena: the octagon. The diamonds, located on all the facades of the building, are the most distinctive and iconic feature of the venue that makes it unique in its kind, thus recalling the net of the basketball hoop. Finally, the “C”: a natural reference to the city of Cantù, to its territory and to the fans who have been waiting for years for a new home. The written is characterized by a square font that aligns perfectly with the shape of the building and with the “C” drawn on the roof.
Il logo è stato sviluppato dal visual designer Paolo Guidobono che, con Michele Sartori, è co-fondatore dell’Agenzia Foolbite, e nasce con la caratteristica di una spiccata versatilità per permettere eventuali sviluppi e “cambi di pelle” legati agli eventi che verranno organizzati all’interno dell’Arena.
“We approached with great enthusiasm” - comments Paolo Guidobono – l “the study of the brand for the Cantù Arena in synergy with the owners, looking for the simplest graphic features with the aim of creating a distinctive sign capable of celebrating the architectural work and its characteristic diamonds. Everything was harmonized with a font that enhances the octagonal shapes of the building. We are happy to be part of such an important sports project that will embrace the entire Brianza area”.
The news for Cantù Arena does not end here. Just today the new portal www.cantuarena.com is online. The website, where there are already some renderings able to give a precise preview of what the home of Pallacanestro Cantù will look like, was designed, thanks to the collaboration with the communication agency DAF.mit, with different sections to guarantee a greater flow of information about the Arena, including news, gallery, FAQs and insights on the structure of the venue.
"In the past months - comments the President of Cantù Arena, Antonio Munafò - we have obviously focused more on the construction activities that are continuing ahead of our schedule. However, we have always considered the communication an essential aspect of our activity and for this reason we have continued to work to develop a logo, which identifies the Arena, and a website in which all the Canturini can be constantly informed about the news relating to the project that will represent an important reference for the entire territory and not just for the fans of Pallacanestro Cantù".
Nei prossimi giorni è attesa, sia sul sito sia sui canali social ufficiali, la pubblicazione di nuovi rendering relativi all’interno dell’Arena che svelano la sua configurazione finale.
